It's Cotton Jim....but not as we know it!
At last a Cotton T-shirt that actually delivers quick-dry performance. For those who like a natural fibre product, now you can have the best of both worlds.
It's your favourite Cotton T-shirt only way better...because UA® made it perform the Under Armour® way........with exceptional technical performance.
Under Armour® Charged Cotton™ is a dynamic new fabrication that all starts with the construction. Alternate Hydrophobic (water hating) and Hydrophilic (water loving) fibres intertwined to create the world's first true performance Cotton HeatGear® T-shirt that is completely natural to the touch but massively improved on performance.
Put simply, it dries up to five times faster than your conventional cotton shirt. Simple classic styling in a traditional regular fit form with square cut off the shoulder sleeves and inside colour contrast neck tape for some added styling and a colour coordinated 3D Raised chest UA® logo. With just 5% Elastane™ added for increased stretch & recovery, you get a lightweight, 4-way stretch fabric that eliminates restriction, unlocks mobility and never loses shape! In short, the Men's Charged Cotton® Short Sleeve Tee-Shirt is the softest, most comfortable performance Cotton Tee you're ever likely to wear.
Easy care Wash n Wear technology still applies as does the guaranteed colourfast security and it gives you that slightly creased cotton look that's trendy but not scruffy......now you don't get that from your standard cotton tees!
Product Features & UsesUA Charged CottonCharged Cotton Fabric
In 1996 Under Armour® turned the cotton T-shirt market on it's head when it built a better Tee. UA's revolutionary sweat-wicking, fast-drying synthetic T-shirt changed the game and invented the performance sportswear category.
But the Under Armour philosophy is always "what can we do even better ..." and particularly how could you make regular cotton work harder? It took several years of fabric innovation and application but eventually Under Armour picked it back up and did what they said couldn't be done and made "Cotton" perform.
It's what Under Armour call "supercharging" an established fabric so it transports sweat and dries way faster than ordinary cotton-without losing that super-soft cotton feel and keeping you light and not sopping wet. Now, it's not just cotton-it's UA Charged Cotton®...Mother Nature Made It. We Made It Better.®