The Barefoot Alternatives

The Masai Warriors of the African Continent, have long been admired for their bravery, independence and hunting ability.  More recently they have become admired for something else, their posture and the overall health of their bodies. 

As a result, a whole new footwear revolution came about that capitalised on this and implied the need for wearing thick soled shoes that allowed for "correct stance and gait when walking" to encourage correct posture and ease back-pain and other back related ailments. 

There's just one thing wrong with this superb marketing ploy....Masai Warriors don't wear shoes!!



The Masai Warrior's admired upright posture, has come about as a direct result of NOT adopting western cultural dress code and to rely entirely on what they were born with...their feet!

It is for this reason that the Vibram® Barefoot Technology applied to the Fivefingers® range, enables you to improve the health of your body....the Masai way....Naturally.

The Barefoot Running Debate

Go Barefoot the Fivefingers™ Way!