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Helly History

Helly Hansen has a rich pedigree born from the Sea and developed in the Mountains covering a wide and varied product portfolio.

Helly Hansen® provide high quality, protective technical apparl for work, survival and sport. Helly Hansen® work and play in the harshest environments on the planet to learn what's needed to create the best performance apparel possible. Working closely with people who work and/or play outdoors more often than they are indoors, Helly Hansen® strives to continuously optimise the technology and design of their products.


After many wet and cold years at sea, Norwegian captain Helly Juell Hansen starts producing oilskin apparel using linseed oil, in Moss, Norway. His waterproof gear is an immediate success, and Helly Juell wins a diploma for excellence at the World Expo in Paris the year after, and begins exporting the products.


The transition from oil garments to plastic started. The very successful Helox garments made from PVC was launched, giving Helly Hansen a head start on the competition due to extensive material research abroad. The Norwegian delegation all wore Helox during the 1952 Olympic Games in Helsinki.


Helly Hansen partners with Norwegian Fiber Pile Inc. and develops the original Fiberpile - the first fleece. The success still lives on and the developed and improved ProPile is still in production today.


With the development of the wonder-fibre LIFA®, the first technical baselayers were launched. Its unsurpassed ability to move moisture away from the body revolutionized everyday life for outdoor workmen. The latest generation LIFA® technology is still used in our baselayers today.


The new waterproof and breathable fabric Helly Tech® is launched and HH receives "The Quality Award". Helly Tech® sat a new standard for waterproof, breathable fabric and also provided the final layer for the 1986 introduction of the Helly Hansen 3-Layer System™.


The Prowool (today named HH®Warm™) baselayer for cold weather was launched, combining Lifa® Stay-Dry Technology™ with Merino wool for both moisture transport and added warmth. Designed for the coldest conditions, it catered the need for a greater range of baselayers for activites with varying intensity levels.


To offer complete element protection, footwear was added to the product line. Today, HH® footwear's broad range of shoes and boots for outdoor and marine conditions are used by top athletes in multiple sports, with the Ericsson Racing Team's participation in the Volvo Ocean Race as the most recent.


Launched summer 2008, the Odin gear is the materialization of our 3-Layer System™. Made for serious mountaineers and athletes, it's a complete, technically evolved checklist for all high-altitude environments and conditions. The Odin collection won the Red Dot Design Award the same year.

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